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No one, that is, before two different research teams—Clarke Burnham with Kenneth Davis, and Joseph Alba with Robert Weisberg—ran another experiment using the same puzzle but a different research procedure.Both teams followed the same protocol of dividing participants into two groups.
After all, with one simple yet brilliant experiment, researchers had proven that the conceptual link between thinking outside the box and creativity was a myth. But you will find numerous situations where a creative breakthrough is staring you in the face. *From Inside the Box: A Proven System of Creativity for Breakthrough Results Copyright 2014 Drew Boyd There are many theories of creativity.The first group was given the same instructions as the participants in Guilford’s experiment.The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array.In other words, the “trick” was revealed in advance.Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly?